BlueBay Brokers Investment Memo
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Icon Brickell (W tower)
Short-Term Rental Yield Analysis

Icon Brickell (W tower) · Residence 2303

485 Brickell Ave # 2303, Miami FL 33131 · 1 Bed / 1 Bath · 790 sq ft · Built 2009
$545,000WaterfrontBayBlueBay-managed building
Prepared for Rene FarretOwner-operated STR, co-hosted by PMB
11.0%
5-year return after tax (IRR), value +3% a year
16.5%
5-year return after tax (IRR), value +5% a year
15.0% · 21.2%
same, exiting through a §1031 exchange (+3% · +5%)
$65,379 · $110,570
net profit after tax on $125,350 invested (+3% · +5%)
80% financed at 6%, 30 years · sold at the end of year 5 · rents +3%/yr · 37% bracket · before tax 10.4% at +3%
Purchase price
$545,000
$690 / sq ft
HOA
$1,694/mo
full-service building
Property tax (est.)
$10,900/yr
est. post-sale reassessment @ 2%
Cap rate (base)
6.1%
unlevered, honest
Icon Brickell (W tower)Icon Brickell (W tower)Icon Brickell (W tower)Icon Brickell (W tower)

The revenue basis

STR revenue here is a real managed comp we run in this building — managed comp (two PMB-managed 1BR units in this tower), not a generic estimate.

Managed 1BR in the same building — measuredTrailing 12 mo
Occupancy (owner-blocked nights included)72%
Average daily rate$313
Gross revenue measured — the base case$82,400
What sits above and below the base

Upside: both owners block the unit for their own stays; the ledger shows 72% booked. Released to a pure investor rental, those nights add about 20% of revenue. At ~87% that is $98,800 gross, the optimistic case (the same units with the owners' own stays released). Conservative case: booking income only, without cancellation fees and resolution payouts, $77,900.

Annual pro-forma — base case

Owner-operated short-term rental: you run pricing, guest messages and the listing, PMB (Property Management Brickell) runs cleaning, maintenance and check-ins. Base revenue $82,400.

Gross STR revenue$82,400
Co-host operations, PMB (12%)−$9,888
HOA ($1,694 × 12)−$20,328
Property tax (est., see below)−$10,900
Insurance (condo, STR)−$2,000
Utilities + internet−$2,640
Supplies, turnover, reserves (~4%)−$3,296
Net operating income (NOI)$33,348

Unlevered cap rate = $33,348 ÷ $545,000 = 6.1%.

Cash vs financed

The same $33,348 NOI, two ways to own it.

All cash

Cash in (price + ~3% closing)$561,350
Net operating income+$33,348
Cash yield≈ 5.9%

20% down, financed

Cash in (down + closing)$125,350
NOI − debt ($436,000 @ 6.0%)+$1,980/yr
+ principal paydown yr 1+$5,208
Monthly cash flow≈ +$165/mo

The tax side, year one

Held as a short-term rental with stays of 7 days or less on average, and with you materially participating, the first-year depreciation offsets your other income. Estimate, to be confirmed by a cost segregation study and your CPA.

Depreciable basis (price less ~12% land share)$479,600
Reclassified to 5, 7 and 15-year property by cost segregation (~20%): furniture, appliances, finishes, dedicated systems, share of the amenities$95,920
Building shell, 39 years straight-line (full year)$9,838/yr
Year-1 bonus depreciation (100%, IRC §168(k))$95,920
Federal tax saved at 37%≈ $35,490

Return on your cash after tax, 20% down

Year 1Following years
Cash flow after mortgage ($436,000 @ 6.0%)+$1,980+$1,980
Principal paid down (equity)+$5,208+$5,208
Federal tax saved at 37% (rental loss: interest + depreciation − NOI)+$32,831+$980
Total return, before any appreciation+$40,019+$8,168
On the $125,350 cash in+31.9%+6.5%

Without the tax effect the same unit returns +5.7% a year on the cash in. Year 1 assumes the unit is placed in service late in the year, so the shell starts depreciating the following year. That is about 28% of the $125,350 cash in on the 20%-down case, back in year one: depreciation runs on the full price, mortgage included. Conditions: closed and bookable before 31 December for this tax year; average stay of 7 days or less; more hours than anyone else on the unit, logged (you on pricing and guests, the PMB co-host team on operations); no more than 14 days of personal use. The deduction is recaptured on sale unless you hold, exchange under §1031 or pass it on. How the Miami STR tax strategy works.

Five years, after tax, then sold

80% financed at 6% over 30 years. Rents, charges and value grow 3% / 3% a year (assumptions, not a forecast). Sold at the end of year 5 with 7% selling costs; the depreciation taken is recaptured on sale.

Cash in at closing (20% down + ~3% closing)−$125,350
Year 1: cash flow after mortgage +$1,980, tax saved +$32,777+$34,756
Year 2: cash flow after mortgage +$2,980, tax saved +$434+$3,414
Year 3: cash flow after mortgage +$4,010, tax paid −$77+$3,934
Year 4: cash flow after mortgage +$5,072, tax paid −$607+$4,465
Year 5: cash flow after mortgage +$6,165, tax paid −$1,158+$5,007
Sale year 5 at $631,804, less 7% costs ($44,226)$587,578
Mortgage paid off−$405,717
Tax on sale: furniture and equipment at their year-5 value (30% of cost) $10,647 at 37%, building depreciation $9,838 at 25%, capital gain $22,223 at 23.8%−$42,708
Net profit after tax over 5 years$65,379
Return after tax (IRR) · cash multiple11.0% · 1.52×
Same deal before tax, for comparison (IRR)10.4%
Same deal if value grows 5% a year instead of 3% (after-tax IRR · profit)16.5% · $110,570
Exit through a §1031 exchange instead of a taxable sale: $32,061 of tax deferred into the next property (after-tax IRR · profit, +3% / +5%)15.0% · $97,440
21.2% · $156,745

Why it beats the pre-tax figure: the deduction comes back in year 1 at 37%, and at sale most of it is taxed again only as real estate gain (25% and 23.8%), five years later. The sale-price allocation to furniture and equipment is set with your CPA; a lower value moves more of the gain to the capital rates. In a §1031 exchange the whole real-estate tax (building recapture and capital gain) rolls into the replacement property, bought within 180 days through a qualified intermediary; the furniture and equipment share stays taxable, since personal property no longer qualifies (2018 law). Holding until death steps the basis up and erases the deferred tax. Not tax advice; your CPA confirms the numbers for your return.

Three revenue scenarios

Same $545,000. Only the STR revenue assumption changes (cap = NOI ÷ price).

Conservative
$77,900
cap 5.4%
★ Base
$82,400
cap 6.1%
Optimistic
$98,800
cap 8.6%
GrossNOI Conservative$78k Base$82k Optimistic$98k Gross STR revenue Net operating income

Next step

Model your exact numbers

I'll walk you through STR set-up, financing options, and run the live numbers for this unit.

Assumptions & disclosures

Revenue from managed comp (two PMB-managed 1BR units in this tower). Cap rates are honest, unlevered NOI ÷ price (5.4% / 6.1% / 8.6%). 20%-down case uses a $436,000 mortgage (80% LTV, 6.0%, 30-yr); rates vary by lender.
  • Florida short-term-rental taxes (~13%) — Miami-Dade tourist + state sales tax — are collected from the guest and remitted; not an owner expense above but filed on every stay.
  • The tax side: held as a short-term rental with stays of 7 days or less on average, a furnished unit can deduct a large part of its price in its first year. How the Miami STR tax strategy works.
  • Property tax is estimated — the county currently bills $9,615 on this property, a homestead-capped or land-only assessment that does not transfer to a buyer. The pro-forma uses 2.0% of price (a non-homestead sale reassesses to about market); the county's first full bill may differ. Verify with the Property Appraiser.
  • No appreciation assumed in the yield figures. Not tax or lending advice — verify with your CPA and lender.